Working Notes on Aggregator Feeds

Why Boutique Agencies Lose Ground Without Noticing

• By contrast, if a listing cannot be claimed, document it and move on rather than duplicating it.
• What follows from this is that correct the logo and imagery before touching anything decorative, more so after a move or a rebrand.
• The practical upshot is that prefer removing a wrong listing to leaving it half-corrected.
• Do not submit to a new directory until the existing ones agree.
• Treat the name, address and phone number as a single source of truth, not as a field to be improvised per site, at least in a competitive market.
• Photograph or screenshot each profile before editing; reversions do happen, assuming the basics are already in place.

Why Duplicate Profiles Costs More Than It Looks

On balance, the businesses that win here are not the loudest, only the most consistent, once the obvious errors are gone.

Juniper·Index

The work sits awkwardly between marketing and administration, which is why it gets skipped.

Ivory Local

The Anatomy of Aggregator Feeds